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Typefaces & Typography
We express ourselves through two main typefaces, Oswald as our attention grabber, Open Sans for a humanist tone and ITC Franklin Gothic, our sturdy workhorse. These should be used for all Wajax print applications. The assigned usage is listed below the typeface.
The use of these typefaces will maintain a consistent and cohesive appearance on all materials. For legibility, do not set communications below 8 pt for body copy and 12 pt for titles. The branding allows us to modify fonts and text effect, as long as the key elements – colours (with some exceptions), footer, razor, tagline – are respected.
Headlines
Special Emphasis
Subheads & Decks
Body Copy
Colour
All typography should be set to 100% Black excluding:
• Headlines appearing within the razor (See 5.2 Messaging)
• Special emphasis: Primarily set to Wajax Red, or additional Corporate colours (See 3.2 Messaging)
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Typeface Alternatives | Forms & Decals
All Wajax forms and decals should be created using Helvetica Neue LT Std.
Headlines
Special Emphasis
Body Copy
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Typeface Alternatives | PC Windows system fonts
When working with PC (Windows system) desktop communication media, such as Word™ or other Office™ templates, the fonts listed below can be used in place.
These typeface substitutes should never be used on official Marketing collaterals.
Headlines & Special Emphasis
Subheads & Decks
Body Copy
