Collateral Standards

Note on in-house brands

Wajax has a few in-house brands which require special treatment, such as National and Hy-spec. These specific brands utilize their own logo on collateral and promotional material. Reference page 50 for some examples of how their logo placement and colour palette.

7.1 \\
Anatomy of a Layout – Full Colour, print advertisement

Below is an annotated layout on how to use the elements outlined in this document and some additional points. This is a general overview and will be used as a compass when developing materials for full-colour publications.

7.2 \\
Anatomy of a Layout – Black and White, print advertisement

Below is an annotated layout on how to use the elements outlined in this document and some additional points. This is a general overview and will be used as a compass when developing materials for black and white publications.

7.3 \\
Branding Variations

Below are some examples of variations on branding. Other variations are allowed. Please refer to pages 21-23 for additional examples. Cover should include the Wajax logo on the top right, razor, and footer, but these elements can be reorganized as needed. We can also use 2 more elements if necessary to enhance the message.

Alternative options:

rectangular box in slate brown or blue overlay depending on the background, to highlight an alternative message. Always on the right side of the space, below the razor.
razor slant in light blue overlay, on top of the razor if located on the cover page and properly aligned
inside pages might use Coloured elements to highlight a precise content.

A double backslash is a graphic element that is anchored to the Together We Get More Done tagline. This may be subtly used in a variety of applications including on the website, in digital and print materials, presentation materials and video.