11.1 \\
Events Selection and Planning
Wajax tradeshows and events are important opportunities for face-to-face customer interactions and to showcase Wajax offerings. The planning for these events and tradeshows is critical to ensuring the right message and promotional support is provided.
All Event bookings MUST be managed through Marketing via the Event Submission Form and signoff from Category Lead. Event bookings are pre-planned on a yearly basis in Q4 of the year prior to ensure proper budgeting. Any events outside the yearly plan (Sept/Oct) will require extra planning and consideration.
A preliminary event meeting with the Marketing team and key stakeholders, is required to determine budget, expectations/goals, booth materials, floor plan, attendees, schedules, etc.
Each event is unique therefore, all aspects will be catered to accordingly.
11.2 \\
Materials
Booth materials are available through a with a corresponding to be submitted.
There are a variety of resources for all lines of business available and items include but not limited to:
20×10 backwall
10×10 backwall
Rollup banners
Hitachi flags
Wajax flags
Podiums / stands
Tv + stands
Literature racks
Cocktail table + chairs
11.3 \\
Lead Gen
All trade show lead generation is a collaboration with Marketing and key stakeholders. Marketing will set up a Salesforce campaign per event but uploading details will be the responsibility of booth staff to ensure proper lead gen is managed.
11.4 \\
Trade Show Promotions
Advertising and sponsorships are determined at booking time of the shows with Marketing and Key Stakeholders in alignment.
11.5 \\
Hosted Events
Contact Marketing for details and coordination. Marketing has resources to plan and facilitate all types of events and have an for use.
11.6 \\
Event Material Design
Marketing will manage design and production of all required event materials to ensure consistency of branding and messaging as well as quality of materials and efficiency in pricing.
