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13.0 \\

Signage

Note regarding vendor signage

Marketing approval is required prior to creating any signage that incorporates vendor logos.

13.1 \\
Exterior Signage

All building signage will use only the Wajax logo. Equipment, Power Systems or Industrial Parts will no longer be utilized.

All signage must meet Wajax branding guidelines:

  • Wajax logo
  • Colours and fonts
  • Logos per vendor agreements / contracts (i.e. Allison, MTU) must be included on the exterior of the building

French signage should be bilingual with French first followed by English.

All signage will need to be pre-approved by Wajax Management and Marketing prior to installation. Any signage which does not meet branding specifications will be requested for removal.

Do not install any other signage or decals on the building that has not been preapproved by the Wajax Marketing team.

13.2 \\
Exterior Signage Do’s

Below are some examples of approved exterior signage.

13.3 \\
Exterior Signage Don’ts

Below are some examples of watch-outs and visuals to avoid.

Decal placement
Corner logo visuals do not meet compliance
Off brand / in-house signage

13.4 \\
Customer Service Centre Branches

All service branches will require appropriate Customer Service Centre signage plus vendor logos per agreement. Please work directly with the Marketing team to determine placement.

Here are a few examples: